Yale Undergraduate Consulting Group

We are a not-for-profit, student-run consulting, marketing, and product development organization at Yale.

Yale Undergraduate Consulting Group

We are a not-for-profit, student-run consulting, marketing, and product development organization at Yale.

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Yale Consulting engagements focus on one of the three following disciplines

We are committed to understanding our clients' needs and delivering the most resourceful, timely, and actionable advice and marketing material. An Engagement Manager will work with you to determine which division best fits the needs of your project.



  • Business plan formulation
  • Product specification


  • Market Research
  • Focus Groups


  • Connection to college campuses
  • Viral campaigns


  • Logo Design
  • Image Consulting


  • Web Design
  • Web Development


  • Build Business Models
  • Competitive Feature Analyses

Strategy Consulting

We have clientele ranging from multinational corporations to fledgling startups. Our status as an undergraduate organization gives us a fresh perspective on twenty-first century market problems. Strategy Consulting members are passionate about applying creative solutions to challenging issues, expediting the flow of information from native sources to clients, and using every opportunity to improve their breadth of knowledge.

Members of Strategy Consulting have gone on to internships and full-time positions with McKinsey and Co., the Boston Consulting Group, The Parthenon Group, and other major consulting firms. In fact, the interview process for admittance to this division requires a case interview. Members also practice case interviews as a group to develop a professional approach to problem solving and prepare for the job market after Yale.

Marketing Consulting

The Marketing Consulting branch applies fresh thinking and up-to-date methodologies to develop effective marketing strategies for our clients. For scalable, high-impact, and low-cost marketing campaigns we emphasize use of online portals and networks. As college students with dispodable incomes, we offer an unparalleled opportunity to take advantage of the latest trends relevant to Generation Y customers. We also conduct marketing campaigns themselves, adverising services and products to students from the source they find most reliable - their peers.

Product Development

The Product Development Group specializes in assisting clients in a wide array of programming oriented spaces, including Web 2.0 apps, mobile apps, big data analysis, and algorithm development. Product Development Group recruits heavily from the Yale Computer Science department. Members have received full-time and internship offers from large technology firms such as Google, Oracle, and Microsoft, as well as smaller companies like Pixorial, Fog Creek, and TripAdvisor. In fact, application to the Product Development Group requires a technical interview with questions often used for development opportunities with the aforementioned firms.

Teams in this division also include business oriented members who would otherwise join a Strategy Consulting Team. These members assess our clients' business models and product feature sets to ensure their programmer partners devote their resources to the creating technology well suited for problem at hand.

About Us

Who We Are

The Yale Undergraduate Consulting Group (formerly Maya) is an undergraduate-run consulting group offering strategy consulting, marketing, and product development services to businesses. We offer a full range of consulting services, take a hands-on approach to developing applicable strategies, and help implement them for our clients.

Teams of four or five students are led by a Project Manager who acts as the primary client liaison and ensures the team provides only the highest quality outcome. Teams are designed to include a balance of experienced upperclassmen and newcomers, and they often include students with internship experience at major consulting, financial, marketing, or product develoment firms. The recruitment process is a careful, highly selective process modeled after the best practices of management consulting and technology firms so our clients can be confident that only the most dedicated and effective students are on each engagement.

Board Members

Joyce Chen is a junior from San Jose, CA in Davenport College. She is majoring in Economics in hopes of understanding resource distribution and policy initiatives. In addition to YUCG, he serves on the board of the Davenport College Council. In her free time, she loves getting lost in new cities, painting watercolor scenes, and dreaming of California sunshine.
Anny Dow is a junior in Silliman and a Cognitive Science major with a focus on decision-making. In addition to being on the board of YUCG, Anny is a freelance social media analyst for McKinsey & Company, a research assistant in the Yale Positive Emotion and Psychopathology Lab, and the Director of Marketing for the Yale Entrepreneur Magazine. She enjoys playing the violin, baking, and watching Disney movies.
Jiou is a junior in Davenport College majoring in Biomedical Engineering, and hopes to one day pursue a career in healthcare management. Outside of YCCG, Jiou is on the executive board of the Yale Biomedical Engineering Society, a healthcare investment analyst for the Yale Student Investment Group, and was a research assistant focusing on the foreign body response and macrophage fusion at the Kyriakides Lab in the Yale School of Medicine. He enjoys learning guitar, traveling, and religiously following his favorite soccer team, Manchester United.
Jeff is a junior in Morse College (2016) double-majoring in Psychology and Economics. He joined YCCG during his sophomore year and has had a great time pursuing two meaningful projects and getting to know other members of the organization. Outside of YCCG, he is heavily involved in many musical activities around campus like the WYBC Yale Radio and Harmony@Yale, dedicated to bringing music performances to the New Haven community. In addition, he is a pianist for the Yale Symphony Orchestra and is on keys for a rock band on campus. You can most likely find him biking around New Haven, playing tunes loudly in his common room, or sleeping in Bass Cafe.
Lakshman is a sophomore Economics major in Calhoun. He took on the new role of Case Competitions Captain in the second semester of his freshman year, leading YUCG in its efforts to enter the college case competition spectrum. Since taking on the role, Lakshman has captained the Yale team at three national competitions, at each of which Yale competed against over 40 other colleges and won first place each time. Apart from his role in YUCG, Lakshman is a photographer for the Yale Daily News, a consultant in the Elmseed Enterprise Fund, and a researcher of economic development in the City of New Haven.
Jingyu is a sophomore Econ and Math major in Morse College. He is also the Director of Outreach at Yale Undergraduate Economics Association. He spent his freshman summer interning at the Boston Consulting Group and attending summer school at the London School of Economics. Jingyu enjoys playing go, tennis, saxophone, and keeping all kinds of pets.
Howard Feng is a sophomore in Timothy Dwight. He hails from Toronto, Canada and thanks to this, he is a huge follower of all Toronto sports teams. He is a big sports fan, EDM listener, and enjoys skydiving. He currently undecided between applied physics and mechanical engineering as a major, who also loves history. Other activities at Yale for him include the UOC on college council and the Dwight Hall Socially Responsible Investment group.
Imren Johar is a sophomore in Davenport College. He studies economics and has interests in global affairs as well as financial and strategic consulting. Apart from the Yale Undergraduate Consulting Group, Imren is involved with the Roosevelt Policy Institute, Democracy United, and Yale Club Lacrosse. In his free time, he enjoys cooking, writing, and snowboarding.
Siddhi Surana is a sophomore in Ezra Stiles College from New Jersey. She originally wanted to pursue the Engineering Major, but after completing an internship over the summer, she's become an Economics Major. Apart from YUCG, she loves to eat Thai food, dance, binge watch Netflix, go hiking with her friends and practice her Japanese. She is also involved in many groups on campus such as the Women's Leadership Initiative and the South Asian Society.


Note: The Product Development Group's projects are minimum viable products for startups in stealth mode and therefore not shown

Contact Us

Contact Information

Feel free to contact us for information on potential projects, recruiting, partnerships, sponsorships, and any other inquiries.