Yale Undergraduate Consulting Group

We are a not-for-profit, student-run consulting, marketing, and product development organization at Yale.

Yale Undergraduate Consulting Group

We are a not-for-profit, student-run consulting, marketing, and product development organization at Yale.

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Yale Consulting engagements focus on one of the three following disciplines

We are committed to understanding our clients' needs and delivering the most resourceful, timely, and actionable advice and marketing material. An Engagement Manager will work with you to determine which division best fits the needs of your project.



  • Business plan formulation
  • Product specification


  • Market Research
  • Focus Groups


  • Connection to college campuses
  • Viral campaigns


  • Logo Design
  • Image Consulting


  • Web Design
  • Web Development


  • Build Business Models
  • Competitive Feature Analyses

Strategy Consulting

We have clientele ranging from multinational corporations to fledgling startups. Our status as an undergraduate organization gives us a fresh perspective on twenty-first century market problems. Strategy Consulting members are passionate about applying creative solutions to challenging issues, expediting the flow of information from native sources to clients, and using every opportunity to improve their breadth of knowledge.

Members of Strategy Consulting have gone on to internships and full-time positions with McKinsey and Co., the Boston Consulting Group, The Parthenon Group, and other major consulting firms. In fact, the interview process for admittance to this division requires a case interview. Members also practice case interviews as a group to develop a professional approach to problem solving and prepare for the job market after Yale.

Marketing Consulting

The Marketing Consulting branch applies fresh thinking and up-to-date methodologies to develop effective marketing strategies for our clients. For scalable, high-impact, and low-cost marketing campaigns we emphasize use of online portals and networks. As college students with dispodable incomes, we offer an unparalleled opportunity to take advantage of the latest trends relevant to Generation Y customers. We also conduct marketing campaigns themselves, adverising services and products to students from the source they find most reliable - their peers.

Product Development

The Product Development Group specializes in assisting clients in a wide array of programming oriented spaces, including Web 2.0 apps, mobile apps, big data analysis, and algorithm development. Product Development Group recruits heavily from the Yale Computer Science department. Members have received full-time and internship offers from large technology firms such as Google, Oracle, and Microsoft, as well as smaller companies like Pixorial, Fog Creek, and TripAdvisor. In fact, application to the Product Development Group requires a technical interview with questions often used for development opportunities with the aforementioned firms.

Teams in this division also include business oriented members who would otherwise join a Strategy Consulting Team. These members assess our clients' business models and product feature sets to ensure their programmer partners devote their resources to the creating technology well suited for problem at hand.

About Us

Who We Are

The Yale Undergraduate Consulting Group (formerly Maya) is an undergraduate-run consulting group offering strategy consulting, marketing, and product development services to businesses. We offer a full range of consulting services, take a hands-on approach to developing applicable strategies, and help implement them for our clients.

Teams of four or five students are led by a Project Manager who acts as the primary client liaison and ensures the team provides only the highest quality outcome. Teams are designed to include a balance of experienced upperclassmen and newcomers, and they often include students with internship experience at major consulting, financial, marketing, or product develoment firms. The recruitment process is a careful, highly selective process modeled after the best practices of management consulting and technology firms so our clients can be confident that only the most dedicated and effective students are on each engagement.

Board Members

Jingyu (Daniel) Yuan is now the president of YUCG. Daniel is in Morse College, double majoring in Economics and Mathematics, and History of Art. He spent his freshman summer interning at the Boston Consulting Group and attending summer school at the London School of Economics. Daniel is a fanatic fan of Gothic architecture. He enjoys playing go, tennis, saxophone, and keeping all kinds of pets.
Jiou is the Vice President of YUCG. He is a Biomedical Engineering major in Davenport College, and is considering pursuing entrepreneurship in the long term. Outside of YCCG, Jiou works part time as a Private Equity Analyst at a search fund, and was previously a research assistant focusing on the foreign body response and macrophage fusion at the Kyriakides Lab in the Yale School of Medicine. He enjoys learning guitar, traveling, and religiously following his favorite soccer team, Manchester United.
Siddhi Surana is the Treasurer for YUCG. She is in Ezra Stiles College and from New Jersey. She is currently studying Economics and Political Science and hopes to pursue a career in Asian trade markets. Apart from YUCG, she loves to eat Thai food, dance, binge watch Netflix, go hiking with her friends and practice her Japanese. She is also involved in many groups on campus such as the Women's Leadership Initiative and the South Asian Society.
Susan Wang serves as the External Relations Manager of YUCG. She is in Timothy Dwight College planning on double majoring in statistics and economics. Born in New Zealand, she lived in Japan before moving to Los Angeles, CA and speaks Japanese, Mandarin Chinese, and English. Outside of YUCG, Susan is involved with Smart Woman Securities, Yale Volunteer Income Tax Association, and chamber music. She enjoys impressionistic art, classical piano, and yoga
Lakshman is a sophomore Economics major in Calhoun. He took on the new role of Case Competitions Captain in the second semester of his freshman year, leading YUCG in its efforts to enter the college case competition spectrum. Since taking on the role, Lakshman has captained the Yale team at three national competitions, at each of which Yale competed against over 40 other colleges and won first place each time. Apart from his role in YUCG, Lakshman is a photographer for the Yale Daily News, a consultant in the Elmseed Enterprise Fund, and a researcher of economic development in the City of New Haven.
Dylan Wrobel is from New York City and lives in Davenport College. In addition to being a Project Manager for YUCG, Dylan plays on the Club Rugby Team and is a mentor to middle school students at the Conte West Hills Magnet School in New Haven. Dylan is very interested in the energy industry, entrepreneurship, and international relations. This summer he will be interning for the energy/power department of Toyota-Tsusho in Tokyo and for a private equity firm in New York, Reservoir Capital, focusing on oil and gas. He loves music, House of Cards, traveling, and creating apps.
Marc Bielas is from San Diego, CA in Davenport College. He serves as Project Manager at YUCG and is involved in promoting entrepreneurial collaboration on campus. Apart from YUCG, Marc is the Co-Founder of Scalars, an algorithm-based investment fund and is a Partner at Wolfpack Ventures. He is interested in programming, surrealist art, and leadership.
Julian Adler is a Project Manager from New York City currently enrolled in Berkeley College. He has eclectic interests ranging from Macroecon and Politics to Literature and Creative Writing. He loves to travel and likes to plan trips to exotic places for months or sometimes years in the future. In his free time he loves listening to his favorite music, reading his favorite books and getting in heated debates with his favorite people.
Vincent is a Global Business major at the Hong Kong University of Science and Technology, and is currently on leave to study Economics and Political Science at Yale. Apart from his role as a Project Manager of YUCG, he is also involved with AIESEC Yale as a member of the business development team. During his freshman summer, he interned at CFA Institute, and assisted the firm with its marketing and strategic efforts in Asia-Pacific. In his free time, he enjoys hiking, traveling, investing, and playing League of Legends.


Note: The Product Development Group's projects are minimum viable products for startups in stealth mode and therefore not shown

Contact Us

Contact Information

Feel free to contact us for information on potential projects, recruiting, partnerships, sponsorships, and any other inquiries.